GTM Flywheel

15 AI-Powered Skills That Turn Claude Code Into Your GTM Co-Pilot

The same frameworks used by a $7M ARR agency managing 70+ client campaigns. Now open source.

Most GTM teams waste 15+ hours a week on work that should be automated — writing cold emails from scratch, manually scoring leads, guessing which campaigns to scale, and reporting on stale data. The GTM Blueprint changes that.

Each skill is a battle-tested operational framework that Claude Code can read, understand, and execute. They're not prompts. They're systems — complete with scoring models, decision trees, templates, and quality benchmarks that produce consistent, deployable results.

What's Inside

5 Pillars. 15 Skills.

#	Pillar	Skills	What You Get
1	Cold Email	Copy Frameworks, Sequence Architecture, Personalization Engine	SPARK framework with 6 proven copy archetypes. Multi-step sequences with variant strategies. Signal-based personalization at scale.
2	ICP Research	ICP Matrix Builder, Persona Development, Account Qualification	5-dimension scoring matrices. 8-component buyer personas built from data, not assumptions. The FITS qualification framework.
3	Signal Scoring	Intent Signals, Trigger Mapping, Lead Prioritization	4-category signal taxonomy with scoring formulas. 12 business event triggers mapped to outreach angles. Weighted priority queues.
4	Campaign Analytics	Performance Analysis, Winning Copy Extraction, Campaign Benchmarking	6-layer diagnostic stack. Pattern extraction from your top campaigns. 3-layer benchmarking (industry, portfolio, segment).
5	Sales Intelligence	Transcript Analysis, Objection Mining, Deal Patterns	7-layer transcript extraction. 6-category objection taxonomy with AER response framework. Win/loss pattern analysis.

Total: ~4,200 lines of frameworks, templates, and actionable methodology.

The Flywheel

These skills aren't 15 independent documents. They're an interconnected system where each skill feeds and strengthens the others:

hljs language-vbnet

ICP Research     →  defines WHO to target
Signal Scoring   →  determines WHEN to reach out
Cold Email       →  crafts WHAT to say
Campaign Analytics → reveals what's WORKING
Sales Intelligence → feeds insights BACK into everything

hljs language-markdown

            ┌─────────────────────────────┐
            │                             │
            ▼                             │
     ICP Research ──► Signal Scoring ──► Cold Email
            ▲                                 │
            │          COMPOUNDING            │
            │          FLYWHEEL               ▼
     Sales Intelligence ◄──────────── Campaign Analytics

Every campaign you run makes every future campaign better — but only if you have the systems to capture and apply the learnings. That's what these skills do.

How It Works

Each skill follows a consistent SKILL.md format:

hljs language-css

SKILL.md
├── Metadata        →  Name + description (YAML frontmatter)
├── When to Use     →  Activation criteria
├── Framework       →  The full operational playbook
├── Templates       →  Fill-in-the-blank deliverable docs
└── Tips            →  Hard-won insights from real campaigns

Claude Code reads these files and applies the frameworks to YOUR data. You bring the context — your ICP, your campaign metrics, your call transcripts — and the skills provide the methodology.

Example:

hljs language-arduino

You: "Read the ICP Matrix Builder skill. I sell marketing analytics
     to VP Marketing at Series B SaaS companies. Help me build
     an ICP matrix."

Claude Code: [Reads SKILL.md] → Walks you through the 6-step process
             → Produces a scored, tiered ICP matrix using YOUR inputs

Quick Start

1. Clone this repo

hljs language-bash

git clone https://github.com/kenny589/gtm-blueprint.git
cd gtm-blueprint

2. Start Claude Code in the repo

hljs language-bash

claude

Claude Code auto-reads the CLAUDE.md and discovers all 15 skills.

3. Pick a skill and go

hljs language-css

"Read the Copy Frameworks skill and help me write a cold email
campaign for [your persona] at [your target company type]."

That's it. No setup. No dependencies. No APIs to configure.

For a detailed walkthrough with 5 starter tasks: GETTING-STARTED.md

For how Claude Code and GTM work together: claude-code-and-gtm.md

For the full system architecture and data flows: architecture/system-overview.md

Repo Structure

hljs language-swift

gtm-blueprint/
│
├── README.md                              ← You are here
├── CLAUDE.md                              ← Workspace config (Claude Code auto-reads this)
├── GETTING-STARTED.md                     ← Setup guide + 5 starter tasks
├── claude-code-and-gtm.md                 ← Why AI agents change GTM forever
│
├── architecture/
│   └── system-overview.md                 ← Full system map + data flows
│
├── cold-email/
│   ├── copy-frameworks/
│   │   └── SKILL.md                       ← SPARK framework, 6 copy archetypes, subject formulas
│   ├── sequence-architecture/
│   │   └── SKILL.md                       ← 4-step sequences, multi-channel, timing, variants
│   └── personalization-engine/
│       └── SKILL.md                       ← 6-level hierarchy, signal categories, variable architecture
│
├── icp-research/
│   ├── icp-matrix-builder/
│   │   └── SKILL.md                       ← 5-dimension scoring, tiering, 6-step build process
│   ├── persona-development/
│   │   └── SKILL.md                       ← 8-component personas, pain hierarchy, language mining
│   └── account-qualification/
│       └── SKILL.md                       ← FITS framework, 3-level qualification, batch workflows
│
├── signal-scoring/
│   ├── intent-signals/
│   │   └── SKILL.md                       ← 4-category taxonomy, scoring formula, stacking rules
│   ├── trigger-mapping/
│   │   └── SKILL.md                       ← 12 business event triggers, prioritization matrix
│   └── lead-prioritization/
│       └── SKILL.md                       ← Weighted scoring model, priority queues, dynamic re-scoring
│
├── campaign-analytics/
│   ├── performance-analysis/
│   │   └── SKILL.md                       ← 6-layer metrics stack, diagnostic trees, scale/optimize/kill
│   ├── winning-copy-extraction/
│   │   └── SKILL.md                       ← Copy anatomy, pattern recognition, playbook builder
│   └── campaign-benchmarking/
│       └── SKILL.md                       ← 3-layer benchmarks, scorecards, cross-portfolio analysis
│
└── sales-intelligence/
    ├── transcript-analysis/
    │   └── SKILL.md                       ← 7-extraction layers, language banking, operationalization
    ├── objection-mining/
    │   └── SKILL.md                       ← 6-category taxonomy, AER framework, pre-handling
    └── deal-patterns/
        └── SKILL.md                       ← 12 deal variables, 5 analyses, ideal deal profiling

Who This Is For

You Are	What This Gives You
CMO / VP Sales	A structured system for AI-assisted outbound that your team can deploy this week
Agency Operator	Repeatable frameworks that work across every client without reinventing the wheel
RevOps / Sales Ops	Scoring models, qualification frameworks, and benchmarking systems you can plug into your stack
SDR Team Lead	Training material and operational playbooks backed by real performance data
Solo Founder	Enterprise-grade GTM methodology without needing an enterprise-grade team

What Makes This Different

	ChatGPT Prompts	GTM Blueprint Skills
Structure	Freeform text	YAML metadata + consistent sections
Depth	Surface-level suggestions	Scoring models, decision trees, diagnostic frameworks
Reusability	Copy-paste, tweak each time	Read once, apply to any context
Consistency	Different output every run	Same methodology, adapted to your inputs
Composability	Standalone	15 skills that reference and build on each other
Maintainability	Scattered across chat history	Versioned in a repo, updated over time

The Skills at a Glance

Cold Email

Skill	Key Frameworks	Best For
Copy Frameworks	SPARK formula, 6 archetypes (Observation, Problem/Solution, Referral Ceiling, Creative Ideas, Benchmark, Whole Offer), subject line formulas, QA checklist	Writing cold emails that earn replies
Sequence Architecture	4-step core sequence, 8-step multi-channel, variant strategy, timing optimization, escalation logic, campaign naming	Building campaigns that convert across multiple touches
Personalization Engine	6-level personalization hierarchy, 6 signal categories, personalization formula (Observation + Implication + Bridge), variable architecture, bucket strategy	Personalizing at scale without manual research per lead

ICP Research

Skill	Key Frameworks	Best For
ICP Matrix Builder	5-dimension scoring (firmographic, technographic, intent, persona, engagement), tiering framework, 6-step build process	Defining exactly who to target with data-backed criteria
Persona Development	8-component blueprint, pain hierarchy, motivation map, language profile, multi-persona account strategy	Understanding buyers deeply enough to write copy that resonates
Account Qualification	FITS framework (Firmographic, Intent, Technographic, Structural), 3-level qualification stack, batch processing workflow	Scoring and filtering accounts before spending outreach resources

Signal Scoring

Skill	Key Frameworks	Best For
Intent Signals	4-category taxonomy (first-party, third-party, public, social), signal scoring formula, signal stacking rules	Detecting which accounts are in-market right now
Trigger Mapping	12 core business event triggers, urgency windows, signal-to-message mapping, trigger campaign architecture	Knowing exactly when to reach out and what to say
Lead Prioritization	3-dimension weighted scoring (fit 30% + intent 45% + engagement 25%), priority tiers P1-P5, daily queue system, signal decay	Ranking leads by conversion probability so your team works the best ones first

Campaign Analytics

Skill	Key Frameworks	Best For
Performance Analysis	6-layer metrics stack (deliverability → engagement → response → quality → conversion → revenue), diagnostic decision trees	Knowing if a campaign is good, broken, or needs optimization
Winning Copy Extraction	Copy anatomy framework, pattern recognition pipeline, copy playbook builder, decay detection	Extracting reusable patterns from your best-performing emails
Campaign Benchmarking	3-layer benchmarks (industry, internal, segment), campaign scorecards, time series analysis	Putting performance in context — is 4% reply rate good or bad for THIS segment?

Sales Intelligence

Skill	Key Frameworks	Best For
Transcript Analysis	7-extraction layers (pain, triggers, language, objections, competitive, decision process, win/loss)	Turning recorded sales calls into actionable outbound intelligence
Objection Mining	6-category taxonomy, AER response framework (Acknowledge → Explore → Redirect), pre-handling in outreach	Building an objection playbook from real prospect pushback
Deal Patterns	12 deal variables, 5 pattern analyses (wins, losses, speed, size, ideal deal), feedback to outbound	Understanding what predicts revenue so you can target and sell more of it

Contributing

Found a pattern that works? A framework that's missing? Open a PR. The best GTM knowledge is built in the open.

License

MIT — Use these however you want. Build on them. Adapt them. Ship them.

Built by ColdIQ — the GTM agency that runs on AI agents.

If you want help implementing these frameworks for your business — or you want the full system with automated dashboards, Slack bots, and AI-powered onboarding — reach out.

gtm-flywheel