Running Marketing Campaigns - Claude Agent Skill

A comprehensive Claude Code skill for planning, executing, and measuring digital marketing campaigns across content, social media, email, SEO, GEO, and analytics channels. Supports 14+ AI coding agents through the Agent Skill Standard.

Quick Start

hljs language-bash

# Install with skilz (recommended)
pip install skilz
skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill

# Or install from marketplace
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns

Then ask Claude:

"Help me plan a product launch campaign"
"Generate UTM parameters for my email newsletter"
"Create a content calendar for Q1"
"Define our brand voice guidelines"
"Optimize my content for AI visibility (GEO)"

Features

UTM Campaign Tracking - Generate, validate, and batch-process UTM parameters with GA4 channel alignment
Content Strategy - Topic clusters, content calendars, funnel mapping, and repurposing workflows
Email Marketing - Sequence templates, subject line optimization, segmentation strategies
Social Media - Platform-specific tactics, posting schedules, engagement benchmarks
Analytics & Measurement - KPI frameworks, attribution models, ROI calculations
Go-to-Market - Launch frameworks (SOSTAC, RACE, AARRR), positioning methodology
Brand Voice - Voice dimension matrix, tone guidelines, messaging frameworks, terminology standards
SEO Optimization - Technical SEO, on-page optimization, content SEO, link building, E-E-A-T guidelines
GEO (Generative Engine Optimization) - AI SEO, LLMO, AEO for ChatGPT, Perplexity, Google AI Overviews visibility

Installing with Skilz (Universal Installer)

The recommended way to install this skill across different AI coding agents is using the skilz universal installer. This skill supports the Agent Skill Standard, which means it works with 14+ coding agents including Claude Code, OpenAI Codex, Cursor, and Gemini CLI.

Install Skilz

hljs language-bash

pip install skilz

Git URL Options

You can use either -g or --git with HTTPS or SSH URLs:

hljs language-bash

# HTTPS URL
skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill

# SSH URL
skilz install --git git@github.com:SpillwaveSolutions/running-marketing-campaigns-agent-skill.git

Claude Code

Install to user home (available in all projects):

hljs language-bash

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill

Install to current project only:

hljs language-bash

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --project

OpenCode

Install for OpenCode:

hljs language-bash

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --agent opencode

Project-level install:

hljs language-bash

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --project --agent opencode

Gemini

Project-level install for Gemini:

hljs language-bash

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --agent gemini

OpenAI Codex

Install for OpenAI Codex:

hljs language-bash

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --agent codex

Project-level install:

hljs language-bash

skilz install -g https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill --project --agent codex

Install from Skillzwave Marketplace

hljs language-bash

# Claude to user home dir ~/.claude/skills
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns

# Claude skill in project folder ./claude/skills
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns --project

# OpenCode install to user home dir ~/.config/opencode/skills
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns --agent opencode

# OpenCode project level
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns --agent opencode --project

# OpenAI Codex install to user home dir ~/.codex/skills
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns --agent codex

# OpenAI Codex project level ./.codex/skills
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns --agent codex --project

# Gemini CLI (project level) -- only works with project level
skilz install SpillwaveSolutions_running-marketing-campaigns-agent-skill/running-marketing-campaigns --agent gemini

See Skill Listing to see how to install this exact skill to 14+ different coding agents.

Other Supported Agents

Skilz supports 14+ coding agents including Windsurf, Qwen Code, Aidr, and more.

For the full list of supported platforms, visit SkillzWave.ai/platforms or see the skilz-cli GitHub repository.

Manual Installation

Claude Code

hljs language-bash

# Clone to your Claude skills directory
git clone https://github.com/SpillwaveSolutions/running-marketing-campaigns-agent-skill.git \
  ~/.claude/skills/running-marketing-campaigns

Other Methods

Download or clone this repository
Copy the contents to ~/.claude/skills/running-marketing-campaigns/
Restart Claude Code to load the skill

Usage

The skill activates automatically when you ask Claude about:

Creating marketing campaigns and go-to-market strategies
Planning content strategy and topic clusters
Building email sequences and drip campaigns
Setting up UTM campaign tracking
Analyzing marketing metrics and KPIs
Launching products with SOSTAC/RACE/AARRR frameworks
Defining brand voice and messaging guidelines
Optimizing for SEO (technical, on-page, content)
Optimizing for AI visibility (GEO, LLMO, AEO)

Example Prompts

hljs language-arduino

"Help me plan a product launch campaign"
"Generate UTM parameters for my email newsletter"
"Create a content calendar for Q1"
"What KPIs should I track for social media?"
"Define our brand voice guidelines"
"Check if my marketing copy follows brand guidelines"
"Optimize my content for ChatGPT and Perplexity visibility"
"Create an SEO strategy for my SaaS product"

Scripts

Two Python utilities are included for automation:

utm_tools.py

Generate, validate, and audit UTM tracking URLs.

hljs language-bash

# Generate UTM parameters
python scripts/utm_tools.py generate -s facebook -m paid-social -c spring-2025

# Build complete tracking URL
python scripts/utm_tools.py build -u https://example.com -s email -m newsletter -c q1-launch

# Validate existing URL
python scripts/utm_tools.py validate -u "https://example.com?utm_source=email&utm_medium=cpc"

# Batch process from CSV
python scripts/utm_tools.py batch -f campaigns.csv -u https://example.com -o tracking.csv

# Check GA4 channel mapping
python scripts/utm_tools.py ga4-check -s facebook -m paid-social

# Audit URLs for case inconsistencies
python scripts/utm_tools.py audit -f urls.txt

# Generate QR code (requires: pip install qrcode pillow)
python scripts/utm_tools.py qr -u "https://example.com?utm_source=qr" -o code.png

brand_checker.py

Validate marketing copy against brand guidelines.

hljs language-bash

# Full compliance check
python scripts/brand_checker.py check --file marketing_copy.txt

# Check readability score
python scripts/brand_checker.py readability --text "Your marketing copy here"

# Find banned words and phrases
python scripts/brand_checker.py banned --file email_draft.txt

# Check terminology consistency
python scripts/brand_checker.py terminology --file copy.txt

# Full audit with JSON output
python scripts/brand_checker.py full-audit --file campaign.txt --output report.json

# List all banned words
python scripts/brand_checker.py list-banned

Structure

hljs language-graphql

running-marketing-campaigns/
├── SKILL.md                          # Main skill definition
├── README.md                         # This file
├── LICENSE                           # MIT License
├── references/
│   ├── analytics-measurement.md      # KPIs, GA4, attribution, ROI
│   ├── brand-guidelines.md           # Voice, tone, messaging, terminology
│   ├── content-strategy.md           # Topic clusters, calendars, funnel mapping
│   ├── email-marketing.md            # Sequences, subject lines, deliverability
│   ├── geo-optimization.md           # GEO, LLMO, AEO, AI visibility
│   ├── gtm-tools.md                  # Launch frameworks, positioning
│   ├── seo-optimization.md           # Technical, on-page, content SEO
│   ├── social-media.md               # Platform tactics, benchmarks
│   └── utm-tracking.md               # UTM formatting, GA4 alignment
└── scripts/
    ├── brand_checker.py              # Brand voice compliance checker
    └── utm_tools.py                  # UTM generation and validation

Reference Guides

Reference	Purpose
content-strategy.md	Topic clusters, Hero-Hub-Hygiene, funnel mapping, atomization
social-media.md	Platform-specific tactics, posting times, algorithm priorities
email-marketing.md	Sequences, subject lines, segmentation, deliverability
utm-tracking.md	UTM parameters, naming conventions, GA4 channel alignment
analytics-measurement.md	Marketing funnel KPIs, attribution models, reporting templates
gtm-tools.md	SOSTAC, RACE, AARRR frameworks, launch planning
brand-guidelines.md	Voice dimensions, tone adaptation, messaging framework
seo-optimization.md	Technical SEO, on-page, content SEO, link building, E-E-A-T
geo-optimization.md	Generative Engine Optimization, LLMO, AEO, AI visibility

Brand Voice Features

The skill includes comprehensive brand voice tooling:

Voice Dimensions Matrix

Define brand voice across 4 spectrums:

Formality: Formal ↔ Casual
Energy: Reserved ↔ Enthusiastic
Humor: Serious ↔ Playful
Authority: Peer ↔ Expert

This-But-Not-That Chart

Clarify voice traits with boundaries:

Trait	This Means...	But NOT...
Helpful	Guiding with expertise	Patronizing
Confident	Speaking with authority	Arrogant
Clear	Simple explanations	Dumbed down

Banned Words Detection

Automatically flag:

Unsubstantiated superlatives ("best-in-class", "revolutionary")
Corporate jargon ("synergy", "leverage", "circle back")
Vague promises ("seamless", "frictionless", "robust")

Requirements

Any supported AI coding agent (Claude Code, OpenAI Codex, Gemini CLI, etc.)
skilz for universal installation (recommended)
Python 3.8+ (for scripts)
Optional: qrcode, pillow (for QR code generation)
Optional: requests (for URL shortening via bit.ly)

License

MIT License - See LICENSE for details.

Contributing

Contributions welcome! Please:

Fork the repository
Create a feature branch
Make your changes
Submit a pull request

Related Resources

Agent Skill Standard - Universal skill specification for AI coding agents
skilz CLI - Universal installer for agent skills
SkillzWave Marketplace - Browse and discover AI agent skills
Claude Code Documentation
GA4 Default Channel Groupings

View on SkillzWave Marketplace

SkillzWave.ai - Largest Agentic Marketplace for AI Agent Skills
SpillWave - Leaders in AI Agent Development

running-marketing-campaigns-agent-skill

Running Marketing Campaigns - Claude Agent Skill

Quick Start

Features

Installing with Skilz (Universal Installer)

Install Skilz

Git URL Options

Claude Code

OpenCode

Gemini

OpenAI Codex

Install from Skillzwave Marketplace

Other Supported Agents

Manual Installation

Claude Code

Other Methods

Usage

Example Prompts

Scripts

utm_tools.py

brand_checker.py

Structure

Reference Guides

Brand Voice Features

Voice Dimensions Matrix

This-But-Not-That Chart

Banned Words Detection

Requirements

License

Contributing

Related Resources

Similar Packages

Tags

Original Author

Publisher