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Expert design & marketing knowledge for AI agents — an MCP server for web, iOS, Android & macOS design: UI, UX, SEO, GEO
An expert design & marketing brain for your AI coding agent.
A Model Context Protocol server that gives Claude, Cursor, and any MCP client expert‑level guidance on web, iOS, Android and macOS design — plus the UX, copywriting, SEO, GEO and marketing knowledge that makes a product actually convert.
83 curated knowledge documents · 26 tools · 8 build/review/port workflows · MCP resources with id autocomplete · a one‑call design‑system builder · real token/color/type/elevation/motion/a11y generators · design & UX‑copy linters · production component recipes · phased roadmaps · real‑world visual examples
Why · What's inside · Tools · Resources · Install · Usage · Extending · Changelog · License
LLMs are confidently wrong about design. They reach for defaults, invent outdated specs, and give generic "make it clean and modern" advice. SaglitzDesign replaces that with a curated, sourced, prescriptive knowledge base your agent can query on demand — the kind of guidance you'd get from a senior product designer, a conversion copywriter, and a technical SEO all at once.
Ask your agent to design a paywall, audit a landing page, or plan an iOS app, and it pulls concrete rules ("44pt minimum touch target", "one primary button per screen", "LCP ≤ 2.5s"), real patterns from top apps, and a phased roadmap — instead of guessing.
83 knowledge documents across 10 categories:
| Category | Coverage |
|---|---|
| 🎨 Design languages | Material 3 & M3 Expressive · Apple HIG + Liquid Glass (iOS 26) · deep iOS, Android (Android 16 / M3 Expressive) and macOS app‑design guides · Apple Intelligence design (AI features: Writing Tools, App Intents, on‑device Foundation Models) · visionOS / spatial design (Vision Pro) · Fluent 2 · 2026 web trends · design tokens & theming (W3C DTCG) · Apple WWDC design principles (fluid interfaces) |
| 🧩 Components | Buttons (hierarchy, sizing, states, labels) · forms & inputs · navigation · cards / lists / modals / sheets / empty states |
| 🧠 UX | Nielsen heuristics & behavioral laws · accessibility (WCAG 2.2) · typography · color & dark mode · spacing & grids · motion · mobile UX · conversion / CRO · data visualization · information architecture · i18n / localization (RTL) · AI product UX (chat, streaming, agentic) · onboarding & permission priming |
| ✨ Craft | Expert polish standards · typographic craft · animation craft (easing, springs, interruptibility) · UX writing & cognitive load · 0–40 critique rubric · clean/minimal app design · design‑engineering (semantic HTML, CSS architecture, tokens‑in‑code) · ethical design (avoiding dark patterns) · iconography (choosing & using an icon system) |
| 📚 Books | Distilled classics — design: Norman, Krug, Refactoring UI, psychology of design, grid/typography, interaction design (Cooper/Tidwell), emotional design (Walter/Norman) · marketing: Cialdini, Positioning, StoryBrand + Ogilvy, Hooked |
| 🗺️ Process | Product‑design & marketing‑website roadmaps · design‑systems methodology (Atomic Design, component API, governance) · design handoff (Figma Dev Mode, Code Connect, design↔dev) |
| 📣 Marketing | Branding & identity · email marketing · HTML email development (Outlook, dark mode, bulletproof) · ad creative · paywall benchmarks (RevenueCat 2026) · growth frameworks (loops/AARRR/PLG) · pricing strategy · analytics & experimentation · value proposition & JTBD · content & distribution (topic clusters, community, referral) · App Store Optimization (ASO) |
| 🔎 SEO | Technical SEO (Core Web Vitals) · on‑page & E‑E‑A‑T · SEO for designers |
| 🤖 GEO | Generative Engine Optimization — visibility in ChatGPT / Perplexity / AI Overviews, llms.txt, citation tactics |
| 🖼️ Patterns & examples | Real‑world patterns studied from top apps & sites (incl. e‑commerce & checkout and fintech / trust flows), plus a curated library of real‑world example screens |
/ prompts) — "build me a…"Beyond answering questions, SaglitzDesign ships prompts that orchestrate an
entire build end‑to‑end. In Claude Code they appear in the / menu; invoke one
and the agent runs the full method — roadmap → positioning & copy → generates
the design system (color, type, layout, elevation, tokens) → real examples →
writes the actual code from the component recipes → runs the deterministic
verify gate (design_lint, audit_accessibility, audit_design_system,
audit_ux_copy) → opens it in a browser, screenshots, scores it against the
critique rubric, and iterates until it passes.
| Prompt | What it does |
|---|---|
build_landing_page | Designs & builds a conversion‑focused landing page, copy‑first, with a visual critique loop. |
build_website | Builds a multi‑page marketing site — positioning, IA, SEO/GEO, shared design system. |
build_mobile_app_ui | Builds iOS or Android screens on the correct platform baseline (HIG/Liquid Glass or Material 3). |
critique_screenshot | Grounded, reproducible critique of an attached UI screenshot against the fixed 0–40 rubric — cites specific elements, no padding. |
review_paywall | Scores a paywall / subscription onboarding against real RevenueCat 2026 conversion benchmarks. |
design_review | Audits an existing site/app — runs the deterministic auditors first, so findings lead with measured numbers, then the checklists and the 0–40 rubric, ranked by severity. |
redesign | Improves an existing UI (bolder / quieter / higher‑converting) using the craft standards, with a measured before→after (consistency score, critique score, lint findings, contrast failures). |
port_to_platform | Takes an existing UI to another platform (iOS ↔ Android ↔ macOS ↔ web) surface by surface — porting the intent and IA, never the components. |
Just say, e.g., "/build_landing_page for a SaaS invoicing tool for freelancers" — the workflow asks for anything missing, then builds it.
The visual critique loop uses whatever browser tool is connected (Claude in Chrome, Playwright, or chrome‑devtools MCP) to see and refine its own output. Without one, it reviews the code directly.
| Tool | What it does |
|---|---|
create_design_system | The one‑call foundation. Brand color + vibe + platform → a complete, coherent starter: WCAG‑verified color (light+dark), matched fonts, an icon library, a modular type scale, an elevation ramp, ready‑to‑paste tokens, the components to build, and a checklist — all generated to work together. |
get_design_roadmap | Start here for process. A phased, expert process for a project type (website, landing page, iOS / Android / macOS app, SaaS web app) — each phase has a goal, exit criteria, and the exact docs to read. |
search_design_knowledge | Natural‑language search across everything, returning the most relevant section of the best‑matching docs. |
get_design_doc | Fetch any document in full by id. |
get_component_guidance | Deep dive on a component or screen (button, form, paywall, hero, pricing…) — specs + real‑world patterns. |
get_design_language | Full platform / design‑system references (Material 3, Liquid Glass, iOS/Android/macOS, Fluent 2, web trends, tokens). |
compare_design_languages | Building on more than one platform? Side‑by‑side iOS / Android / macOS / web conventions for one surface (navigation, buttons, sheets, motion, forms…), plus the porting rules — and an explicit do NOT port list. |
get_design_examples | Curated real‑world examples of a pattern from top apps/sites, with notes on what each does well. (Screenshots are a local‑only asset — see Visual examples.) |
design_review_checklist | An assembled audit checklist per project type and focus (UI, UX, accessibility, SEO, GEO, conversion, copywriting). |
seo_geo_guide | SEO and GEO guides, optionally narrowed to a topic. |
generate_design_tokens | Real artifacts, not advice — turns a color/spacing/type spec into CSS variables, Tailwind v4, SwiftUI, Jetpack Compose, and W3C DTCG JSON. |
audit_accessibility | Deterministic WCAG 2.2 checks — exact contrast ratios for color pairs + tap‑target sizes per platform, with fixes. |
get_component_recipe | Production‑ready, accessible reference code for a component (button, input, modal, toast, card, switch, tabs, empty‑state, list‑row) in react‑tailwind, html‑css, SwiftUI, or Compose — all states, ARIA, keyboard, correct motion. |
generate_color_system | One brand color → a full palette. A 50–950 tonal scale, a cohesive neutral ramp, and light + dark semantic tokens — every text/UI pair WCAG‑verified and auto‑corrected. Feeds straight into generate_design_tokens. |
suggest_font_pairing | Curated, production font pairings for a vibe (SaaS, editorial, bold, native…) — heading + body (+ mono) with paste‑ready CSS stacks, weights, rationale, and a type scale. |
fix_contrast | Repairs a failing color pair: computes the nearest accessible color (hue/saturation preserved) that meets your WCAG target — the corrected value, not just a fail report. |
suggest_icon_library | Recommends the right icon system for a vibe/platform (Lucide, Phosphor, Solar, SF Symbols, Material Symbols…) — with license, install command, coverage, fit rationale, and usage rules. |
generate_type_scale | A modular type scale (base × ratio) → named steps with line‑heights, tracking, and fluid clamp(), as CSS variables + Tailwind. |
generate_elevation_system | A cohesive layered box‑shadow ramp (flat→modal) as CSS variables + Tailwind, with dark‑mode guidance. |
generate_layout_system | Breakpoints (with what changes at each), container widths, a column grid, an intrinsic auto‑fit grid, container queries, and a fluid section‑rhythm scale — CSS variables + Tailwind v4. |
generate_motion | Easing + duration tokens and ready‑to‑paste keyframe animations (fade/slide/scale/spring/shimmer) in CSS, Framer Motion, or SwiftUI — reduced‑motion included. |
design_lint | Lints an HTML/CSS/JSX/Tailwind snippet for design & a11y anti‑patterns (hardcoded values, killed focus, missing alt/labels, clickable divs, unlabelled inputs…) with line numbers and fixes. Tag‑aware, so formatting never changes the verdict. |
audit_design_system | Is there actually a system here? Point it at real CSS/JSX and get a consistency score plus the sprawl behind it: how many distinct colors, sizes, radii, shadows and spacings are in use, which colors are indistinguishable duplicates, what's off the 4pt grid, token adoption — and a consolidation plan. |
audit_ux_copy | Objective copy audit — readability (Flesch), sentence length, passive voice, jargon, filler, user‑focus, weak CTAs — with flagged phrases and fixes. |
list_design_knowledge | Browse the full knowledge index by category / platform. |
knowledge_freshness | Reports each doc's age vs a per‑category staleness threshold, so the base can be kept current. |
Beyond tools, the knowledge base is exposed as MCP resources, so clients that
support them (Claude Desktop, Cursor) can @‑mention a document directly —
with id autocompletion — instead of spending a tool call:
| URI | What it is |
|---|---|
saglitzdesign://index | The whole index: every document by category, with platform and last‑verified date. |
saglitzdesign://doc/{id} | One knowledge document in full (83 of them). Autocompletes on id. |
saglitzdesign://recipe/{component} | A component's spec plus its reference implementation in every available stack. |
get_design_examples serves a curated library of real app/site screens. The
screenshots themselves are third‑party assets and are not redistributed, so
the published npm package ships the annotations and source links without the
images — the tool detects this and says so rather than pretending otherwise. If
you clone the repo you can rebuild the local image library; see
scripts/regenerate-examples.md.
Requirements: Node.js 20+.
From npm (no clone needed):
npx saglitzdesign-mcp
From source:
git clone https://github.com/HalidSaglam/saglitzdesign-mcp.git
cd saglitzdesign-mcp
npm install
npm run build
Register it once (via npm — no clone), available in every project:
claude mcp add --scope user saglitzdesign -- npx -y saglitzdesign-mcp
Or, if you cloned the repo, point it at the built file:
claude mcp add --scope user saglitzdesign node /absolute/path/to/saglitzdesign-mcp/dist/index.js
Add to ~/Library/Application Support/Claude/claude_desktop_config.json:
{
"mcpServers": {
"saglitzdesign": {
"command": "npx",
"args": ["-y", "saglitzdesign-mcp"]
}
}
}
Run npx -y saglitzdesign-mcp over stdio (or node /absolute/path/to/dist/index.js from a clone).
Prefer lightweight, self-contained skills? Install the condensed SaglitzDesign skills into any skills-compatible agent:
npx skills@latest add HalidSaglam/saglitzdesign-mcp
Five skills — clean-interface-design, landing-page-conversion,
design-review, motion-and-animation, apple-platform-design — each
standalone guidance that also points to the full MCP for depth. See
skills/.
npm run dev # run from TypeScript via tsx
npm run inspect # open the MCP Inspector UI
Once connected, just talk to your agent naturally — it decides when to call the tools:
"Using saglitzdesign, plan the design of an iOS fitness app." →
get_design_roadmapreturns a 7‑phase plan with the docs to read at each step.
"Review my landing page for conversion with saglitzdesign." →
design_review_checklist(landing‑page / conversion) +get_design_examples.
"How should a primary button behave on mobile?" →
get_component_guidancereturns specs, states, labels and anti‑patterns.
"Show me real paywall examples." →
get_design_examplesreturns annotated screenshots.
"What's llms.txt and how do I set it up?" →
seo_geo_guide(GEO) returns the tactic with a ready‑to‑use example.
Drop a Markdown file anywhere under knowledge/ with frontmatter:
---
id: my-topic
title: "My Topic"
category: ux # design-language | component | ux | seo | geo | pattern | craft | book | process | marketing
platform: both # mobile | web | macos | both
tags: [tag1, tag2]
sources: ["https://…"]
updated: 2026-07-08
---
Content served verbatim to clients…
The server indexes every .md on startup — no rebuild needed for content
changes (just restart the server). A /refresh-knowledge command
(.claude/commands/) can re‑research stale docs with agents.
Design‑language and SEO/GEO docs were researched from official documentation
and current sources (cited in each file's sources). Real‑world UI patterns
were studied from top apps and websites; the visual example library was curated
the same way. Classic design and marketing books were distilled into original,
prescriptive syntheses — no source text is reproduced.
On images: screenshot files are a local research asset. They are not
included in this repository or any published package. Without them,
get_design_examples gracefully degrades to descriptions plus source links.
To rebuild the local image library (or add your own examples), see
scripts/regenerate-examples.md.
Also listed in the official MCP Registry and on npm.
MIT © 2026 Saglitz Design.
The knowledge/ documents are original syntheses with sources cited per file.
Referenced screenshots are not part of this repo and may not be redistributed —
see NOTICE.md.
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